Using Twitter to Build Community

Twitter is a powerful news and engagement platform, but sometimes it seems it is harder than ever to authentically connect there. However, contrary to some media reports, Twitter isn’t dead and can still be a vital part of a digital strategy. This month we will talk about how to harness the power of Twitter to grow your brand and connect with a vibrant community. We will also discuss the techniques and tools to make Twitter work for you. Among others, we will discuss: 1.) Why it's important to have an amazing Twitter profile and what yours should include 2.) How to get on the radar with industry experts and journalists 3.) Mistakes that some people and companies make on Twitter and how to avoid them 4.) How to curate and create interesting content for Twitter 5.) Which tweets should be

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