How To Use Pinterest For Profitable Marketing
Perhaps it is beginning to sound like a bad record but marketers totally dig Pinterest. What is not to love about Pinterest? Pinterest is like manna from heaven if you know what we mean. There is no stopping Pinterest from becoming the darling of marketers. It has been solid in all fronts thanks to the millions of users that finally saw the light and joined the crusade…that's sounds like a musical play. Then again, the numbers alone speak for Pinterest which makes it a very viable tool for Internet marketers.
Just like that, Pinterest has ceased to be the doormat and has become a contender. It is now the third biggest social media network behind giants Facebook and Twitter. Today the site is visited by one million visitors daily to catch up with the latest recipes, crafts, toys, gizmos and almost everything that you need around the house or eat. If you are worried that your potential customers have yet to like, follow, plus or become a fan you, there is a chance that they might pin you.
Increase your social reach with Pinterest. Social reach is all about improving brand awareness. Pinterest offers a whole treasure trove of possibilities in this realm. It is a very good platform to reach out to potential customers. You can optimize your social reach by promoting your boards on other platforms such as Google Plus, Twitter and of course Facebook.
Increasing your content engagement is one thing Pinterest is good at. Like any other social media network, content that is engaging and provocative always take the cake. That is why never shy away from telling the world about what you can offer and present it in a way that entertains and engages the customer. A follower may not buy the product but someone may. Engaging content has more chances to be re-pinned which improve its chances to be seen by more eyeballs.
Another compelling reason for marketers to use Pinterest is its ability to engage with influencers. Use tools to determine the top pinners on categories that are related to your brand. There are tools available that will generate data on how far and wide your social reach has stretched. If you know this data you can invite these pinners to try your products for size and have pictures that show how they are using the products. This buys influence because right from the get go these people know their stuff and are acknowledged influencers in their field.
Marketers love Pinterest because of its ability to generate leads. The goal of a good Pinterest board is to drive traffic back to your website. It has been proven that Pinterest can drive traffic but it takes two to tango. You need to have great boards to entice people to try the links that will direct them to your company website and thus capturing them for potential sales conversion. Retailers are urged to have prices on their pins to guide customers on the suggested retail prices of their products much like on catalogs.
Companies use Pinterest to gain marketing intelligence. Most influential pinners are able to provide insights about the trends in a particular industry. This will give you valuable information on what products to carry and to discontinue.
Pinterest opens a brave new world of possibilities for marketers. The trick is to know how Pinterest works before anything else. You can start by creating a free account and spend time getting acquainted. In no time, you will be having your way and pinning stuff towards the finish line.