Act-On’s Brad Osterhout Explains How Twitter Prospector Tool Landed A Sale 3-26-16

https:// — In this video, Act-On's Brad Osterhout explains how he used Twitter to land a new customer, and why other organizations should do the same. Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Whether you turn these moments of opportunity into high-quality leads is up to you. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. But when you listen to what others are saying on Twitter (and successful sales people have known this for years), you can really begin to harness the platform’s full potential for lead generation. Act-On’s Brad Osterhout is a long-term member of the company’s sales team, as well as a veteran using Twitter to search for and identify

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